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In 2003, Ayala undertook a brand review, the most tangible
result of which is the introduction of a refreshed visual identity
system comprising of a logomark and a corporate communications
materials.
While this guide is primarily about “how
we look”, the Brand Story section sets out the framework of
our brand model. The framework includes our brand promise,
core values, and the brand architecture strategy that we will
employ to clarify the relationship between Ayala and our
strategic business units.
For more insights on Ayala's
rebranding initiative, click here
.
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| Brand
Story |
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1.0 about our brand
1.1 upholding a lofty ambition
1.2 what is it?
1.3 pioneering the future
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| Brand
Values |
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2.0 brand values
2.1 integrity
2.2 long-term vision
2.3 empowering leadership
2.4 commitment to national
development
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| Brand
Architecture |
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3.0 what is
it?
3.1 when is it an issue?
3.2 keeping close connections
3.3 our preferred brand name
3.4 Ayala and Ayala Foundation
3.5 Ayala brand architecture
3.6 corporate endorsement
3.7 marketing endorsement
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| Brand
Building |
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4.0 a refreshed logomark
4.1 our trademark
4.2 protecting our trademark
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