In 2003, Ayala undertook a brand review, the most tangible result of which is the introduction of a refreshed visual identity system comprising of a logomark and a corporate communications materials.

While this guide is primarily about “how we look”, the Brand Story section sets out the framework of our brand model. The framework includes our brand promise, core values, and the brand architecture strategy that we will employ to clarify the relationship between Ayala and our strategic business units.

For more insights on Ayala's rebranding initiative, click here .

 
Brand Story
1.0 about our brand
1.1 upholding a lofty ambition
1.2 what is it?
1.3 pioneering the future
Brand Values
2.0 brand values
2.1 integrity
2.2 long-term vision
2.3 empowering leadership
2.4 commitment to national development
Brand Architecture
3.0 what is it?
3.1 when is it an issue?
3.2 keeping close connections
3.3 our preferred brand name
3.4 Ayala and Ayala Foundation
3.5 Ayala brand architecture
3.6 corporate endorsement
3.7 marketing endorsement
Brand Building
4.0 a refreshed logomark
4.1 our trademark
4.2 protecting our trademark